L’Upselling è una strategia di vendita molto diffusa che mira a far comperare un prodotto più costoso di quello inizialmente individuato dal cliente.
Facciamo l’esempio di un cliente intenzionato ad acquistare una videocamera “Full-HD” in offerta. Il venditore potrà mostrargli anche una videocamera “4K” elencando i vantaggi di un investimento che dura nel tempo.
Le tecniche di Upselling spesso sono affiancate da quelle di cross-selling.
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