Il termine Performance Marketing è una tipologia di marketing che prevede il pagamento per l’attività prestata a fronte di specifici risultati raggiunti.
Il Performance Marketing è diffuso nell’advertising sul web, quando contrattualmente la campagna viene retribuita non in base al CPM ma al CPA, CPL o CPC.
Con l’attività di Performance Marketing, parte del rischio imprenditoriale dell’azienda cliente viene assunto dal professionista o dall’agenzia di pubblicità.
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| Cookie | Durata | Descrizione |
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| AnalyticsSyncHistory | 1 month | No description |
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