La Brand Reputation è la reputazione del brand, ovvero la serie di percezioni e aspettative che riguardano l’azienda.
La Brand Reputation di un’azienda influenza in modo determinante la capacità di operare sul mercato da parte di quest’ultima e quindi, in ultima istanza, ne condiziona i risultati economici.
La Brand Reputation è sempre esistita, ma il web e i Social Media hanno ampliato notevolmente gli effetti e la velocità di propagazione della Brand Reputation.
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| Cookie | Durata | Descrizione |
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| Cookie | Durata | Descrizione |
|---|---|---|
| AnalyticsSyncHistory | 1 month | No description |
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